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2009 Winner – Next Big Thing – Web Analytics Demystified
The Twitalyzer is an analytics application built by Web Analytics Demystified that sits on top of Twitter. There are a variety of uses for the Twitalyzer, but most people use it to track their use of...
View Article2009 Winner – Scrappy – Anvil Media
The travel industry has suffered during this recession, so in order to increase sales during a down economy we had to get creative with how we attracted businesses. It was time to get extremely...
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2009 Winner – Sugar Daddy – StepChange Group
Working closely with the Tostitos & Facebook teams, we created an Amazing Race-style competition campaign for two $100,000 scholarships around the 2008 Fiesta Bowl. This was a national, integrated...
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Winner 2009 – House Party – Conkling, Fiskum & McCormick
Project Overview In April 2008 Tillamook County Creamery Association asked its Agency of Record, Conkling, Fiskum & McCormick (CFM) to come up with “big ideas." CFM recognized the...
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Winner 2009 – Wildcard – GoSeeTell Network
Travel products are a high risk purchase – there is no way to test-drive, refund or resell a vacation. Where to stay, where to eat, what to see and what to do – personal tastes and travel preferences...
View ArticleWinner 2009 – Bloviater – Edelman
Challenge: Autodesk, a 2D and 3D design software provider, was preparing to launch the latest release of its flagship product, AutoCAD 2010. Many of the company’s beta testers are also bloggers, and in...
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